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Reach your customers with the latest Facebook marketing strategies Facebook Marketing All-in-One For Dummies, 3rd Edition is a detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods, and their services on Facebook. Fully updated to cover new Facebook features, this new Third Edition includes guidance on Graph Search, the updated News Feed design, cover photo rules,advertising changes, updated mobile apps, and more. Examples and case studies illustrate best practices, and the book provides step-by-step guidance on creating a successful Facebook marketing campaign, from setting up a fan page to analyzing results.
Facebook is considered the most fully-engaged social media platform for most marketers. With more than a billion users who comment over 3.2 billion times per day, Facebook provides a ready and willing customer base to businesses savvy enough to take advantage. Facebook Marketing All-in-One For Dummies,3rd Edition walks you through the creation of acustomized fan page, and guides you through interacting with fan sand building a community around your brand. The book explains Facebook applications and Facebook advertising, and shows you howto make Facebook come alive.
Features of Facebook Marketing All-in-One For Dummies PDF
Here are important features of this book:
- Learn how to claim your presence on Facebook
- Build pages to engage, retain, and sell to customers
- Discover advanced Facebook marketing tactics
- Find out why measuring, monitoring, and analyzing are important
Create and curate engaging content, including photos, video,contests, and more, and watch your fan base grow. Social media marketing is a major force in the success of a business, and Facebook is at the forefront of it all. Facebook Marketing All-in-One For Dummies, 3rd Edition provides the guidance and information you need to get in there and claim your space.
Andrea Vahl (Author)
Andrea Vahl is a Social Media Coach, Speaker and Strategist. She is a co-author Facebook Marketing All-in-One for Dummies. She specializes in helping small businesses with their social media strategy and has worked with authors, realtors, restaurants, retail stores, medical health centers, online bloggers and more.
Table of Contents
Below is the complete table of contents offered inside Facebook Marketing All-in-One For Dummies PDF:
Book I: Joining the Facebook Marketing Revolution
Chapter 1: Exploring Facebook Marketing
Chapter 2: Creating Your Facebook Marketing Plan
Book II: Claiming Your Presence on Facebook
Chapter 1: Understanding Facebook Pages and Personal Accounts
Chapter 2: Creating Your Business Page
Chapter 3: Administering Your Facebook Business Page
Chapter 4: Arranging What Your Visitors See
Chapter 5: Using Your Personal Profile to Support Your Business
Book III: Adding the Basics to Your Facebook Page
Chapter 1: Posting to Your Page
Chapter 2: Facebook Apps 101
Chapter 3: Importing Your Blog Posts into Your Facebook Page
Chapter 4: Connecting Your Page to Twitter
Chapter 5: The Fine Print: Legal and Other Considerations
Book IV: Building, Engaging, Retaining, and Selling to Your Community
Chapter 1: Building Visibility for Your Page
Chapter 2: Engaging and Retaining Your Community
Chapter 3: Better Engagement with the Help of Facebook Like Links and Buttons
Chapter 4: Expanding Your E-Commerce Products and Services to Facebook
Chapter 5: Building Visibility for Your Personal Profile
Book V: Understanding Facebook Applications
Chapter 1: Customizing Your Page with Facebook Apps
Chapter 2: Using iFrame Apps to Create Custom Tabs
Book VI: Making Facebook Come Alive with Events and Contests
Chapter 1: Creating Facebook Events
Chapter 2: Building Excitement with a Contest
Chapter 3: Using Third-Party Contest Applications
Chapter 4: Promoting Your Contest and Analyzing the Results
Book VII: Advanced Facebook Marketing Tactics
Chapter 1: An Introduction to Advanced Facebook Marketing
Chapter 2: Marketing with Facebook Social Plug-ins
Chapter 3: Discovering Live Video Streaming on Facebook
Chapter 4: Stepping Out with Facebook Places and Facebook Deals
Book VIII: Facebook Advertising
Chapter 1: Advertising in Facebook
Chapter 2: Creating a Facebook Ad
Chapter 3: Testing, Measuring, and Modifying Your Ad
Book IX: Measuring, Monitoring, and Analyzing
Chapter 1: Setting Realistic Targets to Identify Success
Chapter 2: Exploring Facebook Insights
Chapter 3: Using Third-Party Monitoring Tools and Analyzing Results
Below are the technical specifications of Facebook Marketing All-in-One For Dummies PDF:
- Book Name : Facebook Marketing All-in-One For Dummies
- Edition : 1st Edition | | ISBN : 1118816188
- Author Name : Andrea Vahl
- Category : Marketing
- Format / Pages : PDF – 699 Pages
Facebook Marketing All-in-One For Dummies PDF Free Download
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